Plus size leather, silk, cotton and wool are just some of a few materials that are used in this now fast growing out size market in the west, as it is also known. The emergence of this industry happened recently, with all dressing before created on the basis of average and slim sized people. The big man and woman were not really considered in the process of design.
This industry has taken the world by storm as more and more large sized women become celebrities and powerful women all over the world. This has taken away the limelight from the traditional picture of the accepted form of a successful woman and the ideal female form, with the fuller figure being accepted more and more.
Traditionally, the outsize clothing patterns have upgraded from other smaller construction patterns. This is however being phased out as newer fashion designers are now more into having proper clothing created to suit the market. More accurate designs for the modern full figured woman means that the clothes will be more acceptable and more sales will be made.
Surveys are an important part of the design process of this clothing. In this respect, there are many steps and procedures that must be carried out so as to ensure that the whole of the market has been captured in any final product that is produced. This also ensures maximization of profits and customer satisfaction. The data collection is in form of body measurements and it is done using body scanners.
Recently, two large United States companies teamed up and conducted a survey which lasted for three years and took measurements of fourteen thousand women from all the cities and states in the country. This female sizing project has been the largest and most extensive in recent times. The last time there was such a large sizing operation of women was about sixty years ago.
The English and the Aussies have also taken a growing interest in this expanding and profitable full figure market. Ever since the year 1994, the Australian fashion designers have continued to increase focus on the outsize market and its expanding clients in the society like celebrities and other powerful women. There is much to be profited from this market.
The USA holds a huge chunk of the plus size market on earth. The UK follows at a distant second while Australia holds third position in regards to the amount of investment and the market size. The United Kingdom has a fairly large industry, but this is sadly watered down when you consider another fact that these are not indigenous to Britain.
This industry has taken the world by storm as more and more large sized women become celebrities and powerful women all over the world. This has taken away the limelight from the traditional picture of the accepted form of a successful woman and the ideal female form, with the fuller figure being accepted more and more.
Traditionally, the outsize clothing patterns have upgraded from other smaller construction patterns. This is however being phased out as newer fashion designers are now more into having proper clothing created to suit the market. More accurate designs for the modern full figured woman means that the clothes will be more acceptable and more sales will be made.
Surveys are an important part of the design process of this clothing. In this respect, there are many steps and procedures that must be carried out so as to ensure that the whole of the market has been captured in any final product that is produced. This also ensures maximization of profits and customer satisfaction. The data collection is in form of body measurements and it is done using body scanners.
Recently, two large United States companies teamed up and conducted a survey which lasted for three years and took measurements of fourteen thousand women from all the cities and states in the country. This female sizing project has been the largest and most extensive in recent times. The last time there was such a large sizing operation of women was about sixty years ago.
The English and the Aussies have also taken a growing interest in this expanding and profitable full figure market. Ever since the year 1994, the Australian fashion designers have continued to increase focus on the outsize market and its expanding clients in the society like celebrities and other powerful women. There is much to be profited from this market.
The USA holds a huge chunk of the plus size market on earth. The UK follows at a distant second while Australia holds third position in regards to the amount of investment and the market size. The United Kingdom has a fairly large industry, but this is sadly watered down when you consider another fact that these are not indigenous to Britain.
About the Author:
Sonsy offers plus size leather. Find great motorcycle apparel and other plus size gear. (http://www.sonsyapparel.com)
